Ever scroll through social media and see business pages that feel like snoozefests? Yawn.
Especially for photographers, a stale online presence is a missed opportunity. Clients aren't just looking for photos, they crave an experience. They want to connect with the person behind the lens, and guess what? That connection often starts on social media.
We're all guilty of turning our feeds into highlight reels, but ditch that. This past year, I've focused on sharing more behind-the-scenes glimpses. This peek into my world isn't just for is primarily for potential clients.
Why? Because personal social media isn't a one-way street. It invites clients in and gives them the space to connect with you as a human, not just a service provider.
So, how do you transform your Facebook, Instagram, or TikTok from a cold robot dispensing photos to a warm,welcoming human?
Here's the secret: Share the stuff you think might not matter!
What gets you excited outside of photography? Do you have a furry best friend? Do you kids say or do the most hilarious of things? Do you travel the world?
We often underestimate the power of our personal lives. These are the details that clients connect with!
This year, I've opened up about neurodivergence, homeschooling, the books I devour, the films I watch, and yes, even the joys and lows of parenting.
Take a deep breath, photographer friend, and jump in! Take the plunge and start sharing who YOU are. Let people get to know the person behind the camera.
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